Recently appointed as Social Media Manager for fashion designer Mi Jong Lee, to rebrand the look and feel of the company's Instagram feed (@mijongleeofficial), plan and generate all content. Working closely with the designer and her PR team, responsible for repurposing in-house lookbook and e-commerce assets into photo collages, GIFs and videos for use on social media accounts and email blasts. Also created original fashion illustrations for use on various channels. More to come soon!
Created original content for high-end retail store, for use on social media and email blasts. Handled every aspect of image creation for the samples shown here, from concept, to photography, illustration, and digital editing.
Commissioned by HBO to create five original drawings inspired by the show and with teasers of the new season. The drawings were used to promote the premiere of Season Three and the GIRLS' official blog relaunch.
The goal was to create highly shareable content that would resonate deeply with both my personal Tumblr audience of 235K followers, and the GIRLS' blog audience. With a deep understanding of what resonates within these communities, I proposed to incorporate select, emotionally-charged quotes, with a very naive, sentimental style of drawing. The drawings received some of the highest engagement, and garnered thousands of likes and reblogs.
Collaborated with band to create an all-encompassing visual experience for their Tumblr IRL concert at the Folsom Street Foundry in San Francisco. Using a combination of original drawings and paintings, digital collage, photography and GIF animation, I designed the art to complement the themes of their new album, Love You To Death. Motifs such as abstract broken mirrors, colorful refractive gems and dried roses, were used to represent self-reflection, love and loss.
Illustrated and designed digital invite and limited edition commemorative poster, concert backdrop, all digital projections and animations to fill venue walls and accompany performance. Also created original social media content for their Tumblr blog to promote show.
(Concert photos: Tom Tomkinson)
Being Present (2016). Organza, monofilament, fiberglass, steel. 96 x 120 x 24 in.
ThriveNYC (headed by NYC's First Lady Chirlane McCray) and Tumblr hosted a series of public events in all five boroughs to promote mental health awareness. I was asked to conceptualize and construct a portable installation piece embodying their joint mission of open, positive dialogue. The sculpture would travel to each borough as part of the events, and culminate in a two-week installation at the First Street Green Park.
I worked directly with ThriveNYC and Tumblr through every phase, from researching, concepting, mockups, production, transport logistics, etc. There were many requirements: the piece had to be weatherproof; able to withstand strong winds; easy for one or two persons to assemble, disassemble and transport multiple times; and it had to meet NYC Parks' safety requirements. It also had to be big enough to serve as a fun photo op, but small enough to fit indoors in case of inclement weather.
My resulting creation was inspired generally by Tibetan prayer flags: it is believed that as the wind blows through the colorful flags, the mantras and well wishes vested in them are spread across the world. We decided on the bow as a modern twist on the flag, to represent positivity, hope, and the act of giving. The rainbow of colors symbolize the range of emotions; it is also an immediately recognizable symbol for acceptance. The different pole heights create an ascending effect, to suggest an open growth process that encourages sharing with friends and family, and connecting about mental health.
The whole event was shared and publicized on Tumblr and the NYC Department of Health's blogs, and received press mentions on Artnet, NYU News, and the First Street Green Park blog.
Illustrations and short GIF animations used for personal Tumblr and other social media accounts.
Works on paper, rendered in graphite, charcoal and acrylic.
Portraits of notable figures for various clients.
Prints and patterns used for my own products.
Created a series of original drawings for Inevitable What, by Sarah Lyn Rogers. Published May 18, 2016 by Sad Spell Press.
Currently redesigning the cover and entire book layout for the second printing (new cover design pictured).
Created spot illustrations for the hardcover first edition of The Dolphin Way by Shimi Kang, M.D. Published May 1, 2014 by TarcherPerigree, a division of Penguin Random House.
